The Japan Agricultural Cooperatives (JA) Group is an organization consisting of farmers’ cooperatives, whose purpose is to protect and enhance agricultural management and the livelihood of farmers in the spirit of mutual assistance. The National Federation of Agricultural Cooperative Associations (ZEN-NOH) is in charge of the marketing and supply business of the JA Group. It seeks to connect producers and consumers, revitalize production centers, and preserve society and the environment. Through integration with prefectural-level JA federations in the course of organizational restructuring aimed at strengthening its business foundation, the ZEN-NOH Group has now 34 Prefectural Headquarters and one Prefectural Office nationwide.