We at the Yamaha Group share our corporate philosophy “Sharing Passion & Performance,” and contribute to the enriched lifestyles of people while focusing our business on sound and music. In April 2019, we established our new brand promise “Make Waves” to capture that special moment when our customers’ hearts tremble. With this brand promise as our pledge to our customers, we committed to further promoting manufacturing that values the customers’ perspective, an approach we inherited and have followed since our foundation in 1887. In this way we provide products and services that resonate with customers.

Yamaha has defined its management vision of “Becoming an Indispensable, Brilliantly Individual Company” that can “Boost brand power to become a highly profitable enterprise” as its future image in the medium-to-long term. In order to realize this management vision, we outlined our basic strategy to “develop closer ties with customers and society, and boost value creation capabilities” in our medium-term management plan “Make Waves 1.0” that encompasses the three-year period from April 2019. People’s lives have become more convenient as digital technologies accelerate and AI and IoT technologies progress, and along with increased material wealth, people are seeking greater spiritual satisfaction and authenticity in the present era.

In corporate management the requirements for contributing to a sustainable society are further heightened and a broad awareness of the links between social contribution and corporate value creation are spreading. We consider the combination between technology and sensibility to be a means to generate opportunities for Yamaha, and we will continue to merge technologies and sensibility to create new value and to propose lifetime value for each customer by developing closer ties with our customers.

We at Yamaha Group want to be a company that support the challenges and passion of each and every one of our customers. We will continue to make every effort to be a company that can meet everyone’s expectations and to be able to stay with you, and we greatly appreciate your ongoing support.