Takiguchi and Yoshimi Associates (TYA) was founded in Tokyo in 1982. Driven by founder Masakazu Yoshimi’s vision to transform passion, understanding and expertise into Strategic Creative, TYA soon made its presence felt in its home market. Its success led to its overseas network, starting with Singapore in 1995. TYA has partnered some of the world’s leading companies, creating cut-through communications that motivate, engage and provide bottom line results. Today, professionals of a dozen nationalities apply TYA’s Strategic Creative to projects that span the Asia Pacific market.