Wacoal was established in 1949 by Mr Koichi Tsukamoto (1920-1998) in Japan. Having experienced a bitter war, Mr Tsukamoto was driven to dedicate the life he had been given to start a business that would benefit society. From solely marketing the first bra pads in Japan in 1949 (when Western style intimate apparels were not generally available to women), the steadfast Mr Tsukamoto turned Wacoal into a renowned global intimate apparel company by the year 2000 with a clear-cut 50-year plan. His motto, “To help women everywhere become more beautiful”, is set as the mission of Wacoal Corporation and all its associated companies in the world.